Publicity ideas

From EcoReality

Here are some ideas for local and global publicity.

Goals

Here are a very few broad goals sketching out the desired results of our publicity efforts, in rough priority order.

1. Earn a reputation in the greater Salt Spring community for acting upon our values.
2. Provide an enticing look within our adventure for those who seek what we're attempting.
3. Gather and convincingly present data to be used by funding and granting organizations.

Speaking Points

Here are some short, pithy points to make in publicity actions, in rough priority order.

1. Affordable equity
2. Food sovereignty
3. Energy security
4. Educational outreach
5. Economic initiative opportunities
6. Community services
7. Community involvement
8. Financial stability
9. Sustainable practices

Actions

Here are some actions to take to achieve our goals by involving an audience in a dialogue over our speaking points, in rough priority order.

1. Workshops and events: one per month throughout the year.
2. Renewed publishing of our newsletter each month.
3. Updated brochure.
4. Website update and articles:
   • FIC Communities Directory
   • Golbal Ecovillage Network
   • Good Work Canada
   • Diana's new newsletter
   • ATTRA
   • Canadian Ecovillage Network
   • Cooperative Housing Canada
5. First-person articles in the Driftwood and Island Tides.
6. Person-to-person contact with important key organizations:
   1. Salt Spring Farmer's Institute, Alliance and ING
   2. Farm Folk City Folk - Heather Pritchard
   3. The Land Conservancy - Ramona Scott
   4. LifeCycles, Victoria
   5. BC Sustainable Energy Association
   6. Vancouver/Victoria chapters of Slow Food
   7. Food Security Councils
7. Press releases to Vic/Van, Georgia Strait, and Common Ground, as well as local papers.
8. Post secondary institutions:
   1. UVic,
   2. UBC,
   3. Kwantlen Hort program,
   4. Camosun Hort and Organic Farming,
   5. Langara college,
   6. Douglas college,
9. Univ College of the Fraser Valley
10. Peak Oil group Vancouver (Justin)
11. Letters to editor.
12. Word of mouth to friends and family.